Bendigo Community Banks are run by communities, for communities, under the banner of Australia’s leading regional bank.

The branches of Victoira needed a way to tell local stories, and connect with local people, without losing the weight and legitimacy that comes with the Bendigo brand.

Strategy

One message, dozens of stories.

We gathered the marketing leads for each branch to workshop a united stratgey. With a combined message of Bendigo Community Banks supporting their local neighborhoods, we were able to find intimate and powerful stories that showed Bendigo not just as a caring nation brand, but as your local branch that have every dollar it could right back to the community.

Narrative Stacking

We planned each shoot to capture the faces, locations, events and atmosphere that would make the most impact for each individual branch. Their customers saw places and people they knew in every message.

Delivery

Shooting with quality equipment in every situation meant the ability to produce everything from Facebook posts to cinema ads. This allowed different branches to target channels they new connected with their unique audience.